When it comes to successfully managing a social media strategy, having the right tools can make all the difference. Below are some of the websites, books, and tools that we’ve found very helpful over the years.

Team & Online Planning & Organisation

Trello* – Best for team collaboration, allows groups of people to share tasks, track progress and brainstorm.
Dropbox – Online based file hosting system that allows you to access photos and documents on any device.
Google Drive – Ideal for online file storage, but we mainly use it for client content calendars & team documents.
Evernote* – Great for keeping track of day to day tasks for individuals.
WeTransfer – Cloud based computer transfer system that is handy for sending files that may be larger than many email systems allow.


WordPress – Customizable blog and website content management system that include features such as plugins, widgets and themes.
CoSchedule*– The all-in-one online marketing & editorial calendar and scheduling tool. Allows collaboration with assigned tasks and workflow management.
MailChimp– Email marketing system with great free options!

Social Media

Buffer – Also allows you to schedule posts, provides analytics and helps create you a smart schedule.
Meet Edgar– Allows you to schedule social media posts based on categories that recycle posts based on a set schedule. Great for getting content out consistently!
Hootsuite – Online tool that lets you schedule out social media posts ahead of time. Some analytics and task flow features.
Canva – A graphics design tool specific for creating images to size for various social media and web applications. Hosts many great templates that you can edit to match your brand.
IFTTT– Stands for ‘If This Then That’. Writes ‘applets’ to complete a wide variety of online tasks. Our favourite use is to send Insta photos to Twitter. Efficiency at its best!


Creative Commons – Crowd-sourced photography that is free to be used in various forms, some commercial, some personal, some just require attribution.
All The Free Stock – Offers free photos, videos, music and icons. Features several different websites to choose from.
Unsplash – Offers free use high-quality photos in a grid format. Feels like your selecting from Instagram! You will find a lot of these in Canva (see above), so check there first if you are looking to upload them into Canva to create designs.
Pixabay – Huge searchable database of free use photos.

*Some of these links are affiliate links, which means that I get a little thank you from the resources for recommending you to them. But I would never recommend anything that I didn’t think was all things amazing, so don’t worry – you’re in good hands.